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What to say, ready to send.
Texts and card messages in the tone that works: warm, brief, from a real person. Fill in the [brackets] and send from your own phone. Inside Appreciate Engine, messages like these appear pre-filled at exactly the right moment.
Birthday cards for customers
When and why →Any service business · Text or email
Happy birthday, [their name]! Hope you get spoiled today. From all of us at [your business].Any service business · Card message
Happy birthday from your friends at [your business]. We hope the year ahead is a great one, and we are glad to be your go-to when you need us.Service anniversary cards
When and why →HVAC · Text or email
Hi [their name], hard to believe it has been a year since we installed your system. Want us to swing by for a quick tune-up before the season turns? [your name] at [your business]Plumbing · Text or email
Hi [their name], it has been a year since we put in your water heater. A quick check now keeps small stuff small. Happy to stop by if you want. [your name] at [your business]Pressure washing, gutters, lawn care · Text or email
Hi [their name], about this time last year we took care of your place. Want me to pencil you in again before the schedule fills? [your name] at [your business]Any service business · Card message
A year already! Thanks for trusting [your business] with the work. If anything needs a look before the season changes, you know where to find us.Holiday cards for customers
When and why →Any service business · Card message
Warm wishes from all of us at [your business]. Thank you for letting us take care of you this year; it means more than you know. Have a wonderful season.Landscaping and seasonal trades · Card message
The yard is resting and so are we, almost. Thanks for a great season, [their name]. We will see you in the spring, and we are only a call away all winter.Referral thank-you cards
When and why →Any service business · Text or email
[their name], thank you for sending [referred name] our way. That kind of trust is the best compliment we get. We will take great care of them. [your name]Any service business · Card message
Thank you for the referral. Vouching for our work with someone you know is the biggest compliment there is, and we will make sure you both stay glad you did.Any service business · Text or email
Thanks again for having us out today, [their name]! If you were happy with the work, a quick review here helps us a ton: [your review link]Client milestone messages
When and why →Any service business · Card message
The big one is done, and we are proud of how it came out. Thanks for trusting [your business] with it. Enjoy it, and holler if you need anything at all.HVAC, plumbing, installs · Text or email
Hi [their name], it has been a year since the big install. How is everything holding up? Happy to swing by for a quick look if anything seems off. [your name]Life event follow-ups
When and why →Gutters, roofing, exterior trades · Text or email
Hi [their name], hope everyone weathered the storm okay. If the gutters or roof took a beating, we are around this week and happy to take a look. [your name] at [your business]Any service business · Card message
Congratulations on the new place! Whenever you are settled in and want a hand with it, [your business] is in your corner. Welcome home.Or never copy-paste again.
Appreciate Engine surfaces the right customer at the right moment with the message already written, names filled in. You just send it.
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