What is Appreciate Engine?
Customer retention software for small service businesses. It surfaces a short daily list of moments, which customer to reach out to today and why (a birthday, a service anniversary, a check-in), with a suggested message you send yourself from your own phone or email.
Who is it for?
Owner-operated service businesses that live on repeat work and referrals: plumbing, HVAC, pressure washing, gutter cleaning, auto detailing, landscaping and lawn care, and dozens of similar trades.
What is it not?
It is not lead generation and not review or reputation management. It never buys or scrapes contacts, and it does not monitor or respond to reviews. It works the customer list you have already earned.
Does it generate leads?
No. Every feature points at the customers you already have. The pitch is repeat business and referrals from existing relationships, which is found money, not new-lead volume.
How much does it cost?
Three flat monthly plans, every feature on every plan: Starter is $59 per month for up to 500 customers and 2 users; Growth is $89 per month for up to 2,500 customers and 5 users; Pro is $149 per month for up to 10,000 customers and unlimited users. Limits apply per business, and running more than one business gets each additional one 20 percent off.
How does the free trial work?
Every plan starts with a 14-day free trial. No credit card is required to start, and the trial includes everything.
Does it replace Jobber or my field service software?
No. Jobber and similar tools handle work-triggered operations: booking, scheduling, dispatch, invoicing. Appreciate Engine handles person-triggered occasions between jobs. A Jobber integration is in review and not yet available in the app; today, a guided CSV import brings your Jobber customer list in.
Does it send texts and emails automatically?
No, and that is deliberate. It writes the suggested message; you send it yourself from your own number or email, so every touch reads like a person. Designed e-cards send through your own Gmail account, never a shared marketing domain.
Can it send physical cards?
Yes. You design a card once (your logo, your words, real card layouts), then print it yourself or export a print-ready PDF. The same designs can go out as e-cards with an envelope-opening page.
How does revenue attribution work?
You log it. After an outreach, a one-tap prompt asks whether it turned into work and for roughly how much. It is a human judgment call by design, not automatic tracking, so the revenue number on your dashboard is one you actually believe.
Who owns my customer data?
You do. Import from CSV (including Jobber exports) or a direct QuickBooks sync, and export your full customer list as a CSV any time. Your list is never sold, shared, or marketed to.
Can I cancel any time?
Yes. Plans are month-to-month with no contract; cancel from your billing page and you keep access through the period you paid for.
What about multiple businesses or locations?
You can run several businesses under one account, each with its own workspace and customer list; each additional business is 20 percent off its plan price. For five or more locations, contact us and we will set it up together.
Does it manage or monitor my reviews?
No. It helps you ask at the right moment, like a printed card with a QR code to your review link after a job you nailed, but there is no review monitoring, gating, or response inbox. If you need those, a review platform is the better fit, and our comparison pages say so honestly.