Appreciate Engine is customer retention software for small service businesses that helps owners stay in touch with existing customers through occasion-based outreach: birthdays, service anniversaries, holiday cards, referral thank-yous, and check-ins, each sent personally by the owner.
Every service business is sitting on a list of customers it already earned. Appreciate Engine works that list: it surfaces a short daily set of moments, who to reach out to today and why, with a suggested message you send yourself from your own phone or email. Nothing goes out automated, so every touch reads like a person, because it is one.
The result the product is built around is repeat business: the customer who feels remembered calls you first, re-books the seasonal work, and mentions you when a neighbor asks. That is found money from relationships you already paid to create.
Who it is for
Owner-operated service businesses that live on repeat work and referrals. It is used most by:
Plus 40 more trades, from pest control to salons, listed at /industries.
What it does
Occasion-based, person-triggered touches. You add customers and the dates that matter, and the engine turns each one into a well-timed reason to reach out:
- Birthday cards for customers
- Service anniversary cards
- Holiday cards for customers
- Referral thank-you cards
- Client milestone messages
- Life event follow-ups
Alongside the daily hub: designed printed cards and e-cards, proximity outreach (past customers near today's job), and one-tap outcome logging so you can see the revenue your outreach actually produced.
What it is not
- Not lead generation. It never buys, scrapes, or chases strangers; it works the customer list you already have.
- Not review or reputation management. You can hand a happy customer your review link at the right moment, but there is no review monitoring, gating, or response inbox.
- Not a replacement for field service management software like Jobber. Scheduling, dispatch, and invoicing stay where they are.
How it works alongside Jobber
Jobber handles work-triggered automation: the job is booked, scheduled, dispatched, and invoiced. Appreciate Engine handles person-triggered occasions: the birthday, the install anniversary, the holiday card, the thank-you for a referral. The two do not overlap; they hand off.
A Jobber integration is in review. Once it is available, customers will sync in on a schedule and confirmed conversions will be written back to Jobber as client notes, so the office system sees what the relationship work produced. Today, a guided CSV import brings your Jobber customer list in.
Pricing
Three flat monthly plans, sized only by how many customers you keep close. Every feature is on every plan, and limits apply per business:
- Starter, $59 per month: up to 500 customers, 2 users.
- Growth, $89 per month: up to 2,500 customers, 5 users.
- Pro, $149 per month: up to 10,000 customers, unlimited users.
14-day free trial, no credit card required, month-to-month. Full details at /pricing.