Appreciate Engine message templates
Ready-to-use texts and card messages for service businesses.
Placeholders in [brackets] are yours to fill in.

==== Birthday cards for customers ====

[Any service business · text or email]
Happy birthday, [their name]! Hope you get spoiled today. From all of us at [your business].

[Any service business · card]
Happy birthday from your friends at [your business]. We hope the year ahead is a great one, and we are glad to be your go-to when you need us.


==== Service anniversary cards ====

[HVAC · text or email]
Hi [their name], hard to believe it has been a year since we installed your system. Want us to swing by for a quick tune-up before the season turns? [your name] at [your business]

[Plumbing · text or email]
Hi [their name], it has been a year since we put in your water heater. A quick check now keeps small stuff small. Happy to stop by if you want. [your name] at [your business]

[Pressure washing, gutters, lawn care · text or email]
Hi [their name], about this time last year we took care of your place. Want me to pencil you in again before the schedule fills? [your name] at [your business]

[Any service business · card]
A year already! Thanks for trusting [your business] with the work. If anything needs a look before the season changes, you know where to find us.


==== Holiday cards for customers ====

[Any service business · card]
Warm wishes from all of us at [your business]. Thank you for letting us take care of you this year; it means more than you know. Have a wonderful season.

[Landscaping and seasonal trades · card]
The yard is resting and so are we, almost. Thanks for a great season, [their name]. We will see you in the spring, and we are only a call away all winter.


==== Referral thank-you cards ====

[Any service business · text or email]
[their name], thank you for sending [referred name] our way. That kind of trust is the best compliment we get. We will take great care of them. [your name]

[Any service business · card]
Thank you for the referral. Vouching for our work with someone you know is the biggest compliment there is, and we will make sure you both stay glad you did.

[Any service business · text or email]
Thanks again for having us out today, [their name]! If you were happy with the work, a quick review here helps us a ton: [your review link]


==== Client milestone messages ====

[Any service business · card]
The big one is done, and we are proud of how it came out. Thanks for trusting [your business] with it. Enjoy it, and holler if you need anything at all.

[HVAC, plumbing, installs · text or email]
Hi [their name], it has been a year since the big install. How is everything holding up? Happy to swing by for a quick look if anything seems off. [your name]


==== Life event follow-ups ====

[Gutters, roofing, exterior trades · text or email]
Hi [their name], hope everyone weathered the storm okay. If the gutters or roof took a beating, we are around this week and happy to take a look. [your name] at [your business]

[Any service business · card]
Congratulations on the new place! Whenever you are settled in and want a hand with it, [your business] is in your corner. Welcome home.